Are you following the hand wringing over Reddit? If not, the problem is that a few people say terrible things there. And then Reddit tries to figure out how to stop it without infringing on the sense of ownership that users have for the content they help create. But deciding where the lines are and what crosses the lines is hard. After all, Google links to ALL SORTS of terrible things (seriously, click on that link at your peril), but since they don’t host all that terribleness, it’s all OK.
The controversial CEO Ellen Pao has left, and people are clamouring for “real leadership”. This is not a “leadership” problem any more than global warming is a “sunshine” problem.
Rob Labatt and I have been discussing Reddit’s dilemma, mainly because we’ve lived through it. Rob was CEO of a company called ezBoard, where I invested. ezBoard grew to be a giant host of discussions of all kinds, circa 2000-2008. We had the exact same problem as Reddit, and struggled over it in the exact same way (minus blaming the CEO — Rob was great). The challenge is less about leadership and more about the nature of online communities. They are, let me not say “unruly”, let me say “heterogenous”.
And, beyond attempts to play moral policeman, it’s also hard to get advertising dollars for a website that has folks saying things with which Safeway or Ford Motor Company would rather not have their names associated.
GOOD NEWS: There is an easy fix. The easy fix will temporarily reduce some of Reddit’s traffic but shine a fantastic light on the shady neighborhoods, and it’s this—
Make Reddit users use their real names.
It’s far easier for bad behavior to hide behind anonymity, that’s why mobs can be so destructive. That’s why the Ku Klux Klan wear hoods.
Facebook, the most successful social network in the world, requires the use of real names. I have a friend who is working to legally change her name, but until she does, Facebook won’t let her use the name by which everyone knows her. So it can certainly be done.
Then, the people who need to hide behind anonymity will go to some other site that allows for that sort of thing, and we can campaign to root them out from there as well. Keep Reddit to its original theme of Democracy Re-envisioned. Well functioning democracies require ID for voter registration, so Reddit should take a hint.
And it removes much of the problem without Reddit trying to play policeman. There will still be occasions where Reddit will have to remove content, but I guarantee those occasions will be drastically reduced. Real names is the single biggest change to allow Reddit to move on from this series of bad PR and destructive moves.