Unlike media pundits, I can’t predict whether the GOP will have a brokered election. But I can tell you how much the candidates are “paying” for votes with advertising dollars. Here’s the breakdown of advertising dollars per vote from the Associated Press:
Romney $12.70 per vote
Santorum $ 3.07 per vote
Gingrich $ 4.78 per vote
Paul $ 6.33 per vote
Yep, Romney is within just a few cents of outspending the combined dollars per vote of all 3 of his competitors.
How does that compare to the 2008 primaries? Well as of June of 2008, according to ABC News and a group called the Wisconsin Advertising Project:
McCain $ 1.17 per vote
Clinton $ 2.77 per vote
Obama $ 4.46 per vote
Romney 2012 is even outspending Hilary and Barack in the hotly contested 2008 Democratic primary. But wait, Romney 2012 is outspending Romney 2008:
Romney 2008 $ 7.04 per vote
Romney is quite the high spender, even in 2008. While he never really challenged four years ago, in total advertising dollars he outspent all of is 2008 competition (and by “all” I mean John McCain, Ron Paul, Fred Thompson, and Rudy Giuliani). What the heck, I’ll throw in John Edwards and Joe Biden, too, even though they were in the Democratic primary. That’s right, Romney outspent all the Republicans and some of the Democrats in 2008 advertising spending.
In a way, this is starting to feel like Meg Whitman’s California gubernatorial primary campaign all over again. Well, not quite. Her advertising dollars per primary vote:
Meg Whitman $ 52.00 per vote