I was doing some research for my upcoming book, using my tried and true “number of Google results as popularity” method, and I found some interesting results.
Who has more tongues wagging (well, fingers wagging) on the internet? Charlie Sheen and Lady Gaga or President Obama?
Obama has about 366 million Google results. Charlie Sheen and Lady Gaga have about 224 million and 242 million, respectively. Smackdown by the tag team of Sheen and Gaga.
And since I mentioned Charlie Sheen, he’s easily outdistancing fellow crazy people Hugo Chavez (who recently claimed the lack of life on Mars was due to capitalism) and Khadaffi/Gaddafi/Qaddafi combined (at about 40 million).
Justin Bieber is just trailing Charlie Sheen (185 million) but completely buries media darling Sarah Palin (38 million) and the always quotable Vice President, Joe Biden (16 million).
This is important for my friends inside the beltway in Washington, DC. In the city they almost affectionately call “Hollywood for ugly people”, where the stakes are far higher than at the Academy Awards (73 million Google hits), they miss one important point: most of the voters aren’t nearly as tuned in as beltway folk are. The details are lost, the vox populi is elsewhere.
Those populi aren’t really even focused on massive worldwide topics like Egypt (445 million) or Iraq (347 million). Or even America (1,410 million Google results).
Your very important political product, beltway friends, is losing eyeballs, clicks, and mindshare to one of the largest Google search results I could find: Facebook (8,810 million results).